By submitting this form, you understand that Practical Ecommerce will collect your information on behalf of Ekata, who will communicate with you. Practical Ecommerce will not otherwise use or retain your data. Practical Ecommerce Privacy Policy.

Immediate Access

Friction is anything that slows down consumers' online shopping experiences — from sign-ups and onboarding to selecting a shipping option. Shoppers disdain friction, but merchants require it to consummate a transaction and prevent fraud.

In this 20-minute streaming webinar, we'll explain how merchants minimize friction to close more sales while preventing fraudsters.

Watch the instant video (and download the ebook) to learn:

Samantha Collier
Contributing Editor
Practical Ecommerce

About the Presenters

Callum Campbell
Watch Now

Expires: Dec. 11, 2020

Expires: Dec. 11, 2020

Practical Ecommerce

About the Sponsor

Ekata, a Mastercard company, empowers businesses to enable frictionless experiences and combat fraud globally. Ekata’s Identity Engine combines sophisticated data science and machine learning to help merchants make quick and accurate risk decisions by validating customers' identities quickly and securely while preserving privacy.

Reducing Transaction Friction and Fraud

Webinar: Streaming Video + Ebook

Webinar: Streaming Video + Ebook

Companion Ebook

Companion Ebook

Ebook: Reducing Transaction Friction and Fraud

Registrants will also receive a companion ebook to download and save.

Registrants will also receive a companion ebook to download and save.

Callum Campbell

Micheal Mullen
Sr. Ecommerce Product Manager
Ekata

Shahin Sack
Alex Becker
  • 3 types of friction — Required, Needed, Desired — and the importance of each.
  • Innovative ways to minimize friction while capturing essential data.
  • Examples of excessive friction that decimate sales.